Plenty of folks think that web design is all about slapping some words and pictures together and posting them online. No doubt that sort of attitude has created some of the atrocious and non-working web sites we see out there. At Kassab Technology, we know that web design involves a lot of work – and we’re not scared to roll up our sleeves and get our hands dirty. When we design a web site for you, we:
- Work out navigational issues. We want to make sure that your customers and clients can easily find what they are looking for. That’s why we figure out what customers and clients are looking for on your web site – and then make sure that they can find what they need easily. This helps ensure that clients are perfectly happy with your web site.
- Work out usability issues. We want your web site to be easily accessible to everyone, which is why we make sure that it works for vision impaired and hearing impaired users as well. We also consider all the possibilities – that someone is viewing your site on a tiny cell phone, on a slow Internet connection, or on an obscure computer system. Our Kassab Technology team really twists itself into a pretzel to ensure that everyone can see your web site perfectly. That must be one reason why we are champions at Twister – and why our web sites get outstanding results for our clients.
- Study the marketplace. We want to know how your customers and clients tick, and that’s why we do market research to find out what your customers are thinking. That lets us build a site that your customers will swear was custom designed for them. We even study the market, so that we know what sells (and doesn’t) in your field.
- Construct a competitive analysis. We find out what others in your industry are doing so that we can use the same success strategies – and avoid the same pitfalls. That way, our customers never have to learn by trial-and-error.
- Consider your existing brand, logo, collateral, and primary audience.We take into account your budget, who your customers are, and what your business is all about. That’s because we don’t want to create a cookie-cutter web site. Please understand: we don’t have anything against cookies (in fact, we have bonded with chocolate chip cookies while working late to meet client deadlines many a time). However, we think that your company deserves a personalized web site that works for you – not for just anyone in your field. We create a web site that is as unique as your company.
- We design a great site, using all the tools available. Photoshop, tablets, HTML, Illustrator, caffeine – we use all the latest and most established technology to create a web site that is visually appealing and yet fully functional. And we listen to you when you give is feedback and ideas, so that we create the web site you want – just not any web site.
- We test and re-test. Once we have a site designed, we test it under all sorts of conditions – on old computers, strange operating systems, at weird hours. We do everything possible to ensure that your site is free of glitches, and works perfectly under the weirdest conditions. After all, we don’t want you to miss out on an order from a customer using a 1980 laptop across the world.
- We make sure that the site works for your business. We figure out ways to make sure that your web site is easy to promote. We make sure that you can update the site with minimal fuss and we work with you to ensure that SEO keeps a steady stream of customers coming. Kassab Technology wants to make sure that you have a web site that you can be proud of – but also a web site that brings more of the green stuff to your company coffers.
E-Commerce
Selling online can be a just little bit scary. Having no control over your customers? Not even seeing or speaking with your customers? Dealing with credit cards, inventory, and odd sales tax laws – all online? Dealing with strange shopping cart software? Trying to protect your company and your customers from fraud and identity theft? Let’s face it: e-commerce can seem about as safe as the Wild West.
Well, there’s a new sheriff in town. Kassab Technology can saddle up on your behalf and ensure that your customers can buy easily and conveniently from you – all over the world and around the clock. We can ensure that your e-commerce site works without a glitch and appeals to customers to boot. A Kassab Technology e-commerce site:
- Puts your best face forward. Our team can create a web site that shows your products and services to their best advantage. From thumbnails, videos of your product in action, testimonials, enticing descriptions, and great images of your products, we can have customers whipping out their credit cards to buy.
- Is easy to use. We can build a web site that is easy to navigate, so that customers can find what they are looking for. Our team can also design a simple to use check-out system that lets customers quickly place items into a shopping basket and then check out with the click of a mouse.
- Is hassle-free. We can ensure that your site is free of glitches, so that your customer doesn’t have to worry at three in the morning that they might have purchased your widget 10 times over by clicking to refresh the page.
- Is safe. We can protect you from credit card fraud and your customers from identity theft, so that everyone breathes a little easier.
- Engenders trust. In today’s world, if your web site even suggests “scammer” your customers will run right into your competitor’s arms. We can help ensure that your web site makes customers feel good about doing business with you.
- Provides great customer service online. In the retail world, great customer service means a smile and a professional, courteous manner. In ecommerce, great customer service means easy check outs, easy-to-find help when needed, and fast delivery. We can help you work out all the details so that customers are impressed with your company – without ever dealing directly with one of your team members.
Online Marketing
When it comes to promoting your company online, there are two things you want:
- To get a good return on your investment. You don’t want to just spend your marketing budget – you want to get something for that money. Something tangible that actually adds to your business success.
- To get a high conversion rate. A nice ad is good and well, but you want customers to act when they see your marketing efforts – you want them to buy and do business with your company.
We at Kassab Technology get that, which is why our range of online marketing services is designed to actually get more money and more customers to your business. We don’t just want to “share your marketing message.” Kassab Technology wants people to do business with you – and we work hard to ensure that your customers and clients are eager to do just that.
We can help you promote your business online with several services, in addition to our customizable services:
- Search Engine Optimization (SEO). If you need your content search engine optimized so that search engines can direct more traffic to your site, we can help you select the right keywords and we can help you create content that uses those keywords to their best advantage. We also optimize all your tags and do an aggressive link building campaign.
- Copywriting. Our professional copywriters can help craft clear and enticing prose for your web site and other online presences.
- Marketing Strategy. Need to develop a way to lure more customers to your business? We can help demystify the process by helping you develop a step-by-step action strategy that you can implement.
- Integrated Marketing. Do you need your online marketing to jive with your print ads? We can create holistic solutions so that all your advertising works together to bring you more business.
- Brand Strategy. Do you need to develop a brand or image online? We can help. We can help develop an image that gets you more business.
- Media Planning and Buying. Whether you want to take part in PPC, CPC, banner advertising, or another form of media advertising, we can help. From offering advice about media planning and buying to writing your ads and helping your bid on the right keywords and ad space, we can make sure that your marketing budget – no matter how modest – makes a difference for your company.
- Email Marketing. Today, spam laws have made email marketing more challenging than ever. We can help you overcome those challenges – from creating irresistible email campaigns to building your mailing list, we can launch your online campaign.
- Campaigns. Do you need a whole campaign that includes email, online ads, and other forms of marketing. From viral advertising to online marketing through social networking, we can help you launch your campaign fast.
- Search Engine Marketing. Innovative SEM and Pay-Per-Click solutions are our middle name, so if you need help getting your company to the top of Google rankings, call us first.
If your web site needs it, we can provide it. If you don’t see what you need above, rest assured that we can come up with custom services just for your needs. Contact us today to get a quote and some advice.